I am a UX design leader who excels at turning complex business strategy into clear, meaningful paths for the user.

I bring 15 years of experience delivering high-impact UX. My career spans from currently leading user experience for critical automation tools at Google to driving company-wide design systems at Hewlett Packard Enterprise. My expertise lies in untangling messy, complicated systems and transforming them into intuitive interfaces that people actually enjoy using. Above all, I’m a collaborative leader who protects user needs while helping businesses scale.

 
Selected Work
  • Stepped into a strategic product leadership vacuum to design an AI-powered internal developer tool. By acting as the strategic bridge between frontend and backend teams, we transformed a fragmented ecosystem. The resulting platform automated repetitive integrations and closed the design-to-production gap by generating clean Angular component code directly from Figma designs. Ultimately, we slashed application initialization and pre-configuration time from a full month down to just 10 seconds.

  • To fix a fragmented internal ecosystem where Google Ads customer bugs sat idle, I spearheaded the UX strategy to transform a reactive, developer-focused ticketing system into a proactive, customer-centric insights platform. I facilitated a cross-functional design sprint to align four distinct global business units on shared pain points and critical user journeys. The final MVP interface drastically cut detection-to-alert latency, optimizing the entire bug lifecycle and relieving intense client retention pressure on our support and client-facing teams.

  • Standard multiselect dropdowns isolate screen-reader and keyboard-only users due to flawed focus management and unannounced state changes. Partnering with a cross-functional team at Hewlett Packard Enterprise, I co-designed a screen-reader optimized multiselect interface component that provides clear, real-time audio and visual feedback during item interaction. Document/Patent number: US-12353694-B2

  • When I joined Common Sense Media, fragmented product teams and legacy code had created massive design debt, resulting in severe interface inconsistencies. To fix this, I led the creation of "Common Kit," a centralized, modular design system built on atomic design principles and cross-functional alliances with engineering. The system significantly reduced time-to-market for new features, streamlined cross-device testing, and secured dedicated leadership backing to maintain it as the living foundation for all future product experiences.

  • Partnering with a cross-disciplinary team, I restructured an outdated information hierarchy that buried core offerings. By designing a new layout that prioritized advanced search, age-specific advice, and strategic content curation, we unlocked much deeper user discovery. The launch successfully decreased homepage exit rates by 1.6%, increased organic traffic by 4.5%, and boosted top-section content clicks by 4x on desktop and over 10x on mobile.